News & Media

Snapper Season & Soft Plastics – By The Gills

05 May 2017

Snapper Season & Soft Plastics – By The Gills 3 Outfits That Cover All Bases With the air and water...

Fishing – A Healthy Sport – By The Gills

08 Nov 2016

Fishing is a healthy Sport for All - Especially the Groms! [caption id="attachment_1219" align="alignnone" width="1000"] The First Australian Bass... An...

Covering All Bases – Spanish Mackerel

15 Mar 2016

Fishing Apparel - By The Gills Covering All Depths While Targeting Mackerel On a recent trip to an area that...

Spanish Mackerel Stickbait Fun

24 Feb 2016

Spanish Mackerel Getting Airborne for Stickbaits A post work session goes off with half a dozen aerial strikes coming from...

Spanish Mackerel on Stickbait

04 Feb 2016

Spanish Mackerel Getting Airborne After Stickbaits [embed][/embed] The lows and highs of throwing stickbaits for Spanish Mackerel... The word from...

A Solo Session To Remember – Spaniard Time

21 Jan 2016

Double Fisting Spanno's YEWWWWW!!!   [embed][/embed] Sometimes the solo mission can be a daunting prospect. Launching and retrieving the boat seemingly becomes...

A MNC Bass & Cod Mission… Accomplished!

18 Jan 2016

A Bass & Cod Fever Has Been Born... A quick By The Gills Jersey sale, a few yarns later and...

MNC Mackerel Tips, Hints & Tricks

13 Jan 2016

Spanish & Spotted Mackerel of the MNC  With some warm to hot days and the blue 24 degree water trickling...

Finally – The 15.5kg Yellowtail Kingfish on SP Gear Clip Goes Live.

24 Dec 2015

Yellowtail Kingfish on Soft Plastic Gear - By The Gills -   Captain Black Beard Snapper Slayer teamed with the...

Snapper on Live Baits and Yellowtail Kingfish on Soft Plastics.

03 Dec 2015

One of Those Days - Snapper Ate The Live Baits and Yellowtail Kingfish Woofed The Soft Plastics. After a weekend of little to no...

Top Water Yellowtail Kingfish Fever – By The Gills Coffs Harbour NSW

23 Nov 2015

Top water yellowtail kingfish fever has taken over the fishing fraternity of both local and visiting anglers of Coffs Harbour NSW!!! Think it’s...

Snapper of a Lifetime??? – By The Gills

10 Nov 2015

The Snapper of a Lifetime??? What started out to be a difficult morning with green cold water and little current...

Fishing Gear By The Gills Supports Dave Irvine Memorial Snapper Classic

09 Oct 2015

By The Gills is a keen supporter of The Dave Irvine Memorial Snapper Classic, which is fast approaching!!!   Keen snapper anglers...

About by the gills

By the Gills is a fishing apparel supplier established in 2015.  We supply anglers with practical fishing attire along with stylish street wear, with a key emphasis on quality.

Designed by fisho’s for fisho’s the company strives to provide impeccable service and prompt delivery.

Find out more

Team Members

Cooper Lau

Name: Cooper "Coop" Lau. Born: 26 July 1990. Sporting Team: QLD Reds. Favourite Species: The Giant Trevally.   Blurb; Just a genuine frother of the ocean, Whether it is getting up at crazy hours of the morning to travel miles on...

News & Media


Hook, Line & Sinker Shirts Available


By The Gills on Instagram